REQUEST FOR PROPOSAL (RFP):
Inbound Marketing & Communications Consultant
SKETCH WORKING ARTS invites applications from qualified Consultants (individuals and organizations) to consult on SKETCH Inbound Marketing and Communications project from October 2023 to January 2024.
Issue date: September 1st, 2023
ABOUT SKETCH WORKING ARTS:
SKETCH Working Arts for Street-Involved and Homeless Youth (SKETCH) is a community arts organization that engages Queer, Trans, Black, Indigenous and other racialized young people navigating poverty, living houseless, or on the margins to: experience the transformative power of the arts; build leadership and economic self-sufficiency in the arts; and cultivate environmental and social change through the arts.
SKETCH fills a gap in the social services sector by combining arts-based programming with wraparound support so youth can explore their creativity, meet their basic needs, and build transferable skills. We believe if young people engage and develop in the arts, they increase their resilience and agency to live well and lead, creating more inclusive and vibrant communities.
DESCRIPTION:
ORGANIZATIONAL BACKGROUND
OUR VISION:
We see a movement where young people are celebrated and engaged as culture makers, perception changers and collaborators in building creative communities.
OUR MISSION:
SKETCH is a community arts enterprise engaging diverse young people, ages 16-29, from across Canada, who live homeless or on the margins and navigate poverty to:
● experience the transformative power of the arts
● build leadership and self-sufficiency in the arts
● cultivate social and environmental change through the arts
For more information on SKETCH WORKING ARTS, please visit: https://www.sketch.ca/
PROJECT SCOPE:
The Inbound Marketing and Communications Consultant will research and develop a Communications and Marketing Strategy to implement new automation technology and tools for integrated inbound marketing and communications for multiple constituent groups including participants, volunteers and space renters.
This project will support SKETCH in adapting and modernizing participant, volunteer and customer engagement by streamlining registration, booking, and payment processes.
PROJECT DELIVERABLES:
● A market research and internal communications audit report
● Inbound marketing and communications strategic plan document
● Provide recommendations for Marketing automation platform integration for registration of
participants, volunteers and space rentals
● Work with SKETCH to develop templates to integrate Inbound Tools (registration, payment, booking etc)
PROPOSAL REQUIREMENTS:
Submit a written proposal with detailed Scope of Work, Budget and Plan.
Include a Consultant Profile:
● Name, Title and Contact Information
● Description of relevant background
● Description of services offered
● Suitable Portfolio of similar work
QUALIFICATIONS AND EXPERIENCE:
Outline how the Consultant will meet the required qualifications and experience as detailed in the RFP. Knowledge of Salesforce is an asset.
SERVICE PROCESS OVERVIEW:
● Process for delivering services that are customized for, responsive to and aligned with SKETCH needs;
● Description of approach to planning, design and execution of deliverables;
● Provide two references.
FEES:
Please indicate a cost projection for the entire project.
SKETCH Statement of Inclusion
SKETCH is committed to ensuring that members of traditionally marginalized and equity-seeking groups, from a broad range of communities, apply for positions within the organization. SKETCH is dedicated to taking proactive steps to overcome historical patterns of discrimination in our society which have created barriers of race, colour, religion, sex, national origin, age, disability, language, class, sexual orientation, and gender identity or expression resulting in the denial of their full participation in society. We prioritize qualified applications from those who identify as Black, Indigenous, People of Color, person with disabilities, women, queer, trans or non-binary persons or any combination of these intersections. SKETCH recognizes that people from these communities are most affected by homelessness and poverty in Toronto. We encourage you to self-identify in your application.
Please submit your application to:
ATTN: EXECUTIVE DIRECTOR at hr@sketch.ca by 11:59 pm, September 22nd, 2023
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